Marketing and CRM

We maximize efficiency through the latest marketing solution, Infor CRM

The Resource Management tool in the marketing area, is part of CRM Epiphany and provides the guarantee for the work on time and according to budget.

Now the newest tool for Marketing Resource Management Infor CRM is the best tool to properly manage the customer-company relationship, which helps marketers become more efficient in carrying out their activities. This system provides the ability to properly manage the life cycle of each activity in all programs and channels, providing greater control of strategic planning and greater insight into operations.

In times of crisis, often marketing budgets are under pressure due to slow economic growth in the U.S. and other markets, which is why the marketing people should be charged to manage your budget wisely and achieve measurable results. Also, marketers now have an unprecedented number of channels / media in which to work, emerging areas like mobile phones, which increases the complexity of directing the content and activities throughout the marketing area.

For the reasons listed above analysts expect a rapid increase in the management of marketing resources, this can raise efficiency, collaboration and reuse thereby helping to reduce costs and ensure that marketing activities are conducted on time and according to budget .

"The administration tool for Marketing Resource Infor CRM helps marketing departments to operate in a more intelligent, encouraging collaboration and focusing the team to focus on the most important goals. Infor CRM optimizes marketing efforts, so you can have a considerable impact in both the quality of marketing campaigns, and in the value and general reputation of the company. " "Companies are valued not only by the effectiveness of their branding activities and lead generation, but by the efficiency with using company resources to achieve these goals," said Tony Compton, Director of Marketing CRM Infor.

Marketing Resource Management offers personalized home pages, a global calendar, a shared marketing folder (which ensures that every member of the organization has visibility into enterprise marketing activities) and access to all the important material.

Infor CRM helps the marketing manager will benefit from robust planning benefits from the high strategic level to tactical programs and activities such as events and promotions made to achieve individual marketing objectives.

The planning of programs and activities of CRP Epiphany takes into account all types of marketing: print and online media, TV, radio, websites, posters, printing of brochures, fairs, exhibitions, and all kinds of sponsorship.

Similarly, Infor CRM solution is characterized by a robust project management, workflow and reporting features that ensure team-oriented processes around a plan prepared and measured effectively, this allows staff to manage their marketing programs, coordinate creative areas that support each program, and track the status in time.

Thanks to the workflow of CRM marketing Ephipany each employee has a personalized task list integrated programming and project management can easily coordinate the distribution of tasks and automate internal controls and approvals. Finally, reports of benefits to Infor CRM Epiphany Marketing Resource Management allows marketing staff to continually evaluate its strategic plan, assessing processes and successful programs and identify and adjust areas of interest, which reduces the chance of errors and poor outcomes.

System Resource Management for Infor CRM Epiphany Marketing is integrated with the rest of the family products Infor CRM offers a complete solution that makes a proper synergy between marketing, sales and service.

An example of this, Infor CRM Epiphany Marketing Resource Management can import data from direct mail campaigns, email, phone, SMS / wireless, and other media, Infor CRM Epiphany Outbound Marketing.

Infor CRM Epiphany Marketing Resource Management is a solution developed following the standard SOA (Service Oriented Architecture Service Oriented Architecture), which allows you to mate with other Infor solutions that are not easily and without modifying the code.